For Jennifer Joanou fashion design is never just about clothes, it is about a lifestyle. The designer is looking for functionality, ease, and comfort in her designs - still focusing on tailored key pieces made out of the most luxurious materials: only cashmere from Fibre Nobile as well as extremely soft cashmere-silk blends.
After graduating with a BFA from Otis College of Art and Design, Jennifer became a successful fashion designer. She owned her own store in Los Angeles and sold her clothing across the country at stores like Barneys NY and Bergdorf Goodman.
Having a family led to a more intimate and practical way of expressing her creativity delving into visual journals and fine art. Her new work takes inspiration from those journals and brings the ideas onto paper, fabric, and embroidery.
Working with Karim Guest is a golden opportunity to merge her first love of fashion and free-flowing creativity she found in journaling and creating fine art is now combined in this new venture.